“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”- Joe Chernov.
Marketing is a set of activities done by the company to attract and pursue the end user. Over years, marketing had been defined in various ways.
According to Philip Kotler, “a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others”.
According to the Chartered Institute of Marketing, marketing is “the management process responsible for identifying, anticipating and satisfying customer requirements profitably”.
Marketing is the art of selling a product before actually selling it. Marketing creates the awareness and the attraction for the product in the minds of consumers. Excellent marketing skills speaks a lot here. In terms of numbers, be it sales or profitability. Marketing is the key to the game where you get into people minds.
A successful marketer can create the need and then create awareness about the product or service ending it up selling to the customers. Creating a need that never existed or fulfilling a need that already exists is in the hands of a marketer.
Marketing is one of the important departments in an organization. when you are in marketing you are paving a way for pre-sales actually in the minds of the customers. To understand and be a successful marketer join us now. We teach you the strategies, marketing concepts and all that you need to have an amazing career in marketing.
2.FIVE MARKETING CONCEPTS YOU SHOULD BE AWARE OF:
Marketing concepts are designed to understand what, when and how questions of marketing that will arise when the marketing plan is carried out. The concepts help us to identify the market in the perspective of the producer, seller and the consumer. There are 5 major marketing concepts that will help in the efficiency and effectiveness of work in an organization.
These marketing concepts are designed in different perspectives aiming to have effective and efficient work done.
As the famous saying goes ‘Everyone has their own cup of tea’, marketing can be for people who are remarkable in interacting with people. What we aim in marketing is to attract the customers. The marketer has to be creative and persuasive in nature. An extra quality which is appreciated much is story telling. To understand the basics of marketing and to learn the concepts, strategies and skills that are required to be a marketer you should enroll yourself in the marketing course and be a certified marketer.
When you complete a course in marketing you will be able to get into any of the job titles from level 1- marketing executive, marketing trainee and improvise to level 4- marketing chief manager , marketing head etc.
We understand your passion for marketing and the hindrances you may have to pursue it. Therefore, we have developed a course that is highly recommended for all those aspiring people. Our course is 100% interactive. We have a curriculum designed by the leading professionals and highly experienced lecturers. Why not enroll when you have the opportunity to learn something you desired for at your comfortable zone and timing?
Since the world is getting technology driven and digitalized you should be aware that knowing the traditional concepts and applying them in modern marketing has its own set of benefits. Traditional marketing aims on the company’s product or services as the vital point where as modern marketing aims on customer driven factors. Making the customer the king.
The marketing team can choose the marketing channels and type of marketing according to their products and services. For instance, there are products that has to be marketed in traditional way to acquire more customers while digital media marketing will get more customers for other certain type of goods and services.
|Program Name||Timing||Start Date|
|DIPLOMA IN MARKETING|
|Every Friday from 10:00 am to 05:00 pm||Friday May. 13th|
|Every Friday from 10:00 am to 04:00 pm.||Friday May. 13th|