Digital Marketing Diploma
Diploma
Understand how to use digital media to gain access to thousands of users every minute. Targeting and retargeting audience groups with more persuasive advertisements on any social media platform, has created more conversions, ROI and revenue than tradition marketing methods.
Course Overview
Understand how to use digital media to gain access to thousands of users every minute. Targeting and retargeting audience groups with more persuasive advertisements on any social media platform, has created more conversions, ROI and revenue than tradition marketing methods.
When using digital marketing, the world is at your fingertips and competitors are a click away
Course Modules
Defining Marketing & Digital Marketing
- Defining Marketing & Digital Marketing
- Strength, Weakness, Opportunity, and Threat (SWOT) Analysis
- Principles of Marketing
- 5S Goals of Digital Marketing
- Create Powerful Buyer Personas
Facebook and Instagram
- Introduction to Facebook Ads
- Setting up & Optimizing your Facebook page
- Creating Facebook Ads using Sales Funnel
- Types of Facebook Campaign
- Types of Facebook Ads
Advanced Facebook / Instagram Targeting, Retargeting & Tracking
- Facebook Pixel
- Facebook Pixel Retargeting
- Advanced Facebook/Instagram Targeting
- Facebook/Instagram Reporting & Insights
LinkedIn Ads
- How to Create a LinkedIn Marketing Plan
- Campaign Creation
- Types of Ads Format
- Advanced Campaign Optimization
Twitter Ads
- Get Twitter Followers
- Create Twitter Ads
Google Ads
- Introduction to Google Ads
- Google Ads Account Hierarchy
- Campaign Setting
- Language Setting
- Determine your bidding strategy based on your goals
- Ad Extensions
Advanced Google Ads Keyword Planning
- Ad Rotation Setting
- How Do You Structure Your Ad Groups
- Three Match Types for Keywords in Google AdWords
- Keywords accuracy
- Negative Keywords
- Remarketing Campaigns
- Conversion Tracking
YouTube Ads
- Introduction to YouTube
- Creating your YouTube Channel
- YouTube Studio Dashboard
- Making Money For YouTube
- Introduction to YouTube Ads
- Campaign Level
- YouTube Ads Formats
- Youtube Ad Performance
Search Engine Optimization (SEO)
- What Is SEO / Search Engine Optimization?
- Keyword Research
- Technical Factors in SEO
- Backlinks SEO
- On-Page Optimization / Off-Page Optimization
- Black Hat/White Hat SEO
- Other ways to help SEO
- 3 Different Ways to Create a Website
Content Marketing
- Why Share Content?
- Content Creation
- Content Creation Rules
- Content Marketing Process
- Content Writing Guide
- AdCopy
Email Marketing
- What is Email Marketing?
- How to create an email campaign
- Email Marketing Goals
- Create an Email Structure
- Important Factors to Consider
- Methods to Build Your Email List
- How to Avoid Being Spammed
Mobile Marketing
- Mobile Marketing
- Mobile Marketing Strategy
- SMS Campaign
- Mobile Application
Videos & Testimonial
Course Calendar
| Program Name | Timing | Start Date | ||
|---|---|---|---|---|
| Sep | Oct | Nov | ||
| Digital Marketing Diploma | ||||
| Every Monday and Wednesday from 07:00 pm to 10:00 pm | Wednesday Sep. 18th | |||
| Every Saturday from 10:00 am to 04:00 pm | Saturday Sep. 14th | |||
Book Now 01001004070
Course Details
| Duration | 8 Weeks |
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